Market Driven Product Design
Instructors: Joe Richard, HydroCision and Maria Shepherd, Data Decision Group
Understanding customer needs is crucial to the success of any medical device product. How do you make decisions about which product ideas to pursue? What steps can you take to mitigate the risk of product failure in the marketplace?
In this two-day workshop, you will learn about defining the customer needs and utilizing this market intelligence to design a product that will successfully enter the marketplace.
Topics
- Understanding the Customer: Clinical, Business, Competitive Assessment
- Data Driven Marketing Decision Making and Assessment
- Gaining Buy-In from the Internal Team
- Quantitative and Qualitative Market Research
- Synthesis and Analysis of Customer Needs Assessment (CNA) Data
- Utilizing the CNA the Create a Marketing Spec
- Developing Technologies vs. Incremental Improvements
- Profitability, Economies of Scale, and Ease of Manufacturing
- Developing a Product Spec
- Working with Marketing/R&D throughout Design & Development Phase
For more information please contact Corporate and Professional Education at +1-508-831-5517, or e-mail us at cpe@wpi.edu.
