Sales Management
WPI Medical Device Emerging Leader Program
WPI Corporate and Professional Education is partnering with industry professionals to deliver an educational program that promotes cross-functionality among professionals within the medical device industry. This program will give employees the opportunity to work with industry experts from several key areas of the business. They will be able to choose from thirteen modules to determine the most appropriate “track” of five to meet their professional needs. Relevant case studies will be included to demonstrate the benefit and necessity of cross-functionality.
Key points addressed within this session:
- Sales vs. Marketing
- Structuring the Sales Force
- The List of Prospects
- Business Origination/Lead Generation
- The Selling Process
- Lead Management
- Proposal/Quote Development
- Sales Performance Management
- Hiring Salespeople
- Selling Teams
- Technical and Collateral Support
- Sales Vehicles and Their Management
Other program topics that overlap with main topic:
- Customer Needs Assessment
- Risk Management and Post-Market Surveillance
- Marketing in US and International Markets
- Planning and Forecasting
Instructor
Jamie Monat
Director and Adjunct Professor
WPI Corporate and Professional Education
Jamie Monat teaches courses at WPI in Operations Risk Management, Productivity Management, Operations Management, Project Management, and Sales Management. He has served as president of Harvard Clinical Technology, as president of Business Growth Specialists, as senior vice president of Pall Corporation, and in a variety of positions for Koch Membrane Systems. He received a BS in aerospace and mechanical sciences from Princeton University, and an MS and PhD in environmental engineering from Stanford University.
Program Tracks
Participants select one of the following tracks that align with their professional needs. Individual workshop topics are noted under each track. Note that you can customize a track if you prefer. Completion of five workshops will earn you a WPI Medical Device Emerging Leader Certificate.
Dates, Locations, and CRNs
November 12, 2008
Best Western TLC Hotel, Waltham, MA
Waltham, MA 02453
CRN 18193 MDE012
Schedule and Fees
Workshops will be held once a month. Participate each month that your selected workshop is offered.
Time: 8:30 a.m. – 4:30 p.m.
Fee: $795 per workshop *
* Subsequent registrations from the same company, for the same workshop, is $715 per person
For more information or to register, please contact Corporate and Professional Education at +1-508-831-5517, cpe@wpi.edu.
Maintained by webmaster@wpi.eduLast modified: March 11, 2008 09:09:09