Marketing
WPI Medical Device Emerging Leader Program
WPI Corporate and Professional Education is partnering with industry professionals to deliver an educational program that promotes cross-functionality among professionals within the medical device industry. This program will give employees the opportunity to work with industry experts from several key areas of the business. They will be able to choose from thirteen modules to determine the most appropriate “track” of five to meet their professional needs. Relevant case studies will be included to demonstrate the benefit and necessity of cross-functionality.
Key points addressed within this session:
- Developing a 5-year marketing plan
- Which sales channel: partnerships, direct sales, distribution?
- Planning a multinational launch
- Rollout, customer and sales training, PR, branding, education
- Driving/maintaining customer mindshare
- Annual reassessment of plan/forecast/ performance
Other program topics that overlap with main topic:
- Regulatory Affairs
- Intellectual Property
- Reimbursement
- Product Design (From the Marketing Perspective)
- Customer Needs Assessment
- Clinical Study Design and Management
- Manufacturing
- Risk Management and Post-Market Surveillance (Topline, Marketing Perspective)
- Planning and Forecasting
- Sales and Management
Instructor
Maria Shepherd
Data Decision Group
Maria Shepherd has more than 20 years of leadership experience in medical device marketing in small start-ups and top-tier companies. She has held senior management positions, including director of marketing for Philips Medical and vice president of marketing for Oridion Medical. Her turnaround capability was demonstrated by her accomplishments in managing a broad array of functions outside of the normal realm of marketing, including clinical studies, clinical education and partner management. She received a BA in biology from University of Pennsylvania, and an MBA from Babson College.
Program Tracks
Participants select one of the following tracks that align with their professional needs. Individual workshop topics are noted under each track. Note that you can customize a track if you prefer. Completion of five workshops will earn you a WPI Medical Device Emerging Leader Certificate.
Dates, Locations, and CRNs
August 13, 2008
Best Western TLC Hotel, Waltham, MA
Waltham, MA 02453
CRN 18188 MDE009
Schedule and Fees
Workshops will be held once a month. Participate each month that your selected workshop is offered.
Time: 8:30 a.m. – 4:30 p.m.
Fee: $795 per workshop *
* Subsequent registrations from the same company, for the same workshop, is $715 per person
For more information or to register, please contact Corporate and Professional Education at +1-508-831-5517, cpe@wpi.edu.
Maintained by webmaster@wpi.eduLast modified: March 11, 2008 09:18:03