Customer Needs Assessment
WPI Medical Device Emerging Leader Program
WPI Corporate and Professional Education is partnering with industry professionals to deliver an educational program that promotes cross-functionality among professionals within the medical device industry. This program will give employees the opportunity to work with industry experts from several key areas of the business. They will be able to choose from thirteen modules to determine the most appropriate “track” of five to meet their professional needs. Relevant case studies will be included to demonstrate the benefit and necessity of cross-functionality.
Key points addressed within this session:
- Understanding the customer: clinical, business, competitive assessment
- Data driven marketing decision making and assessment
- Gaining buy-in from the team
- Basic Market Research –Phase I quantitative & qualitative
- Qualitative market research – Phase II
- Synthesis and Analysis of the data
Other program topics that overlap with main topic:
- Regulatory Affairs
- Intellectual Property
- Reimbursement
- Product Design (from the marketing perspective)
- Clinical Study Design and Management
- Manufacturing
- Risk Management and Post-Market Surveillance
- Marketing in US and International Markets
Instructors
Maria Shepherd
Data Decision Group
Maria Shepherd has more than 20 years of leadership experience in medical device marketing in small start-ups and top-tier companies. She has held senior management positions, including director of marketing for Philips Medical and vice president of marketing for Oridion Medical. Her turnaround capability was demonstrated by her accomplishments in managing a broad array of functions outside of the normal realm of marketing, including clinical studies, clinical education and partner management. She received a BA in biology from University of Pennsylvania, and an MBA from Babson College.
Joe Richard
Director of Research and Development
HydroCision
Joe Richard has 15 years' experience of managing new product development projects in the medical device industry, which covers both disposable and implantable devices ranging across a variety of medical procedures. Among his honors is the John Able Award for Technology & Innovation. Prior to Boston Scientific, he worked at Foster-Miller developing materials and process for aerospace applications. He has BS and MS degrees in mechanical engineering from UMass Lowell and WPI.
Program Tracks
Participants select one of the following tracks that align with their professional needs. Individual workshop topics are noted under each track. Note that you can customize a track if you prefer. Completion of five workshops will earn you a WPI Medical Device Emerging Leader Certificate.
Dates, Locations, and CRNs
March 5, 2008
Best Western TLC Hotel, Waltham, MA
Waltham, MA 02453
CRN 26448 MDE001
June 6, 2008
Best Western TLC Hotel, Waltham, MA
Waltham, MA 02453
CRN 30102 MDE001
Schedule and Fees
Workshops will be held once a month. Participate each month that your selected workshop is offered.
Time: 8:30 a.m. – 4:30 p.m.
Fee: $795 per workshop *
* Subsequent registrations from the same company, for the same workshop, is $715 per person
For more information or to register, please contact Corporate and Professional Education at +1-508-831-5517, cpe@wpi.edu.
Maintained by webmaster@wpi.eduLast modified: March 11, 2008 11:14:43