MS in Marketing and Technological Innovation
Technology-oriented environments have unique marketing challenges. You need to quickly identify emerging markets and radical innovations. Recognize opportunities in unexpected places. Take advantage of altering communication patterns. Learn how to manage ever-increasing competition on a global scale.
Technology and marketing management have never been more strongly interdependent than they are today. The MSMTI is a 32-credit-hour program that focuses on the demands of developing and marketing new products and services in the technological world. Students acquire the ability to recognize opportunities, create and implement marketing solutions, and develop the leadership and interpersonal skills necessary for success in their industry.
Curriculum
The MSMTI curriculum offers a wide choice of courses allowing you to focus on specific areas of technology interest.
Brian Harvie
"Feeling connected with the faculty is an important part of my satisfaction with an online program. I’ve really enjoyed interacting with the professors and fellow students, sharing the excitement and interest in various topics – particularly those that I have some practical work experience with. The discussion boards are a great tool for information sharing."
—Brian Harvie
Design Engineering Manager
Madison Cable (Tyco Electronics)
Worcester, MA
Career Opportunities
Graduates of this program find rewarding careers in many different industries that rely on technology. Recent MSMTI alumni currently work as Marketing Program Managers, Systems Analysts, Web Development Managers, Product Managers, and other managerial positions with companies such as EMC Corp., Genzyme, Simplex-Grinnell, Staples, Commerce Insurance, and Sovereign Bank.
On average, MSMTI students see their salaries increase by over 20% from the time they enter the program to graduation.
Maintained by webmaster@wpi.eduLast modified: March 11, 2008 14:53:53